Eastside Golf has partnered with Beats on custom headphones. The company is a golf and lifestyle apparel brand, founded by Morehouse College alumni Olajuwon Ajanaku and Earl Cooper in 2019. The Morehouse Men aim to support the Morehouse College Golf team with gifts often directed to Division 1 basketball or football programs.
When Eastside Golf was approached by Beats for this project, they immediately thought about their collegiate golf team and wanted to figure out how to deepen their impact on the golf team. With support from Beats, Eastside Golf presented a $50,000 check to the team. This is the largest donation received by the Morehouse Golf team and Eastside is consistently thinking about ways to help the program as the company continues to grow.
“Partnering with Eastside Golf is another opportunity for us as a brand to work with amazing Black creatives looking to further shape and broaden our culture in a very defiant way," said Astor Chambers, global influence and social actions lead at Beats. “Eastside Golf is a great example of paying it forward, ensuring that those coming up behind them have access to a wider view of what’s possible.”
The headphone design includes a royal blue with pops of gold along the band that read “Be Authentic,” the Eastside Golf motto, along with Eastside Golf’s script on the side. They were gifted to every player and coach in a custom designed box, including a note from the founders to the players and custom golf balls, golf tees, practice hole, and ball markers.
The students also received Eastside Golf merchandise and a pair of Air Jordan Golf shoes. This is a full-circle moment for the Eastside Golf Brand, and they are excited to celebrate the Morehouse Golf program with their amazing partners. To learn more and see the headphones, head over to www.eastsidegolf.com.